Educating about physical products in an increasingly virtual world
As Marketing Director of a leading beauty retailer, Susy Brown believes that brands need to be nimble and innovative in a retail and work environment where virtual meetings and training are rapidly becoming the norm. In an increasingly virtual world, you need to find compelling ways to engage with staff, retailers, partners and customers. This requires brands to be dynamic in their approach and to leverage differentiated toolkits.
Originally, they started using Kahoot! as a training tool to educate field staff who in their turn worked directly to educate beauty advisors. It worked perfectly to present the key facts and test comprehension at a later stage. Susy soon realized that Kahoot! could be helpful not only for education but for engagement, too.
Susy’s team integrated Kahoot! into presentations being held for retailers as a way to increase engagement, improve knowledge retention and motivate everyone to pay attention. “When we present our seasonal products to retailers, presentations can get rather lengthy. In order to get the key points across, you’d need to keep the audience focused throughout. Kahoot! has been really efficient as an incentive tool to get people to listen, pay attention and absorb information.”
Kahoot! helped engage attendees of all levels within their recent virtual event
Recently, Susy adopted the same approach to a large virtual event they organized for a new product launch. With more than 200 attendees, the event was built around a detailed virtual presentation of a new product launch. In addition to customer-facing employees, the event audience also included supply chain, operations, and attendees from other partner brands. With such a diverse audience, Susy and her colleagues had to make sure they could engage people of various roles, levels, and backgrounds.
Prior to the event, they emailed attendees to inform them about the planned Kahoot! activity and provide instructions on downloading the app so everyone was able to prepare in advance. The email also mentioned that attendees could win prizes, adding extra motivation for them to join the event.
By hosting a live kahoot at the end of their presentation, Susy and her colleagues emphasized key product benefits for attendees to remember. It was very easy for everyone to join the kahoot during the event, and participants quickly became competitive to have their name displayed on the leaderboard. Susy noticed that attendees of all levels were highly engaged and the competitive spirit added excitement and fun to the presentation.
A way to reinforce key takeaways in a presentation or event
Susy thinks that Kahoot! provides a very efficient way to reinforce key messages no matter how lengthy your presentation is. “By putting a kahoot behind something, a piece of content, you then show your audience that for example: if you take away nothing else, take away these five things. Kahoot! really helps you to focus your messaging and to maximize retention of critical points.
Another important outcome that Susy pinpointed was the increased engagement and product awareness among people outside of the company who attended their event: “Many of the people who won, were not necessarily people that were involved in the brand. We didn’t realize the level of engagement that you can get from somebody in an operations role or from another brand. This really shows the power of the product itself, and it shows the importance of not only presenting to people, but engaging people.”
These findings demonstrated an affinity for their brand and product, and gave some insight into how excited internal consumers could be.
