Connect to Protect is a digital integrated marketing campaign aimed at reducing targeted violence in the Hopkins community by creating an inclusive and positive environment for students. The campaign held its first trivia game through video conference service Zoom on Thursday, April 2 and the second on April 9.
The Advertising and Integrated Marketing Communications class founded the campaign in conjunction with the McCain Institute, a nonpartisan thinktank.
The campaign holds weekly trivia events on the game-based learning platform, Kahoot!, where students can interact with the campaign and compete to win prizes. The campaign moved online following the cancellation of classes due to coronavirus (COVID-19).