“Breaking into U.S. K–12 education isn’t just about having a great product. Today, leaders at U.S. school districts, or a group of schools organized and managed by a central office, face increasing pressure to deliver instructional value, protect student data, and reduce the lift on teachers—all at scale. For edtech companies, this means rethinking go-to-market (GTM) strategies to align with how districts actually buy, implement, and evaluate tools.”
News
June 30, 2025
Breaking into U.S. K-12: 3 GTM priorities for edtech companies
