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This is how QuizMaestro is building a successful entertainment business powered by Kahoot! in the Netherlands

Location: Maastricht, Netherlands
Industry: Sports & Entertainment
Use cases: Conferences, Events & Webinars, Content Gamification

QuizMaestro is a one-stop shop for pub quiz organizers, offering premium ready-to-play kahoots on a wide variety of topics to purchase for pub quizzes or trivia game nights. Launched in 2020 to address the challenges posed by the global pandemic, QuizMaestro aims to provide a unique way for owners of leisure spaces – such as pubs and bars – to engage with their visitors in small groups, as well as to support virtual trivia game nights and more. Leroy Westhoff, Co-Founder of QuizMaestro, came up with the idea after seeing the success of Kahoot! in educational settings. He recognized the potential of tapping into the energy and interactivity of Kahoot! to create next-level engaging experiences tailored to social and recreational environments.

 

“I initially thought of making some quizzes with Kahoot! that could be fun for people, especially during the pandemic. I created my first quiz, and I saw it was fun and entertaining and that people were interested in playing it in leisure settings, so I started selling my quizzes to different pub owners and landlords. I understood there was an opportunity to create a new business and grow it. Now it’s been two years since the beginning of QuizMaestro, and we are still growing.”

Leroy Westhoff, Co-Founder of QuizMaestro

While trying to create a unique platform, Leroy noticed that there were competitors already using quizzes for social interaction. However, he recognized a gap in the market, seeing that the traditional formats and presentations used by these platforms were outdated. Leroy envisioned a more dynamic approach and found Kahoot! to be the perfect solution. By utilizing Kahoot!’s capability to facilitate direct audience engagement through mobile devices, QuizMaestro was ready to redefine the landscape of social quizzes.

“I believe that what sets me apart from my competitors is my use of Kahoot!. First of all, the impact and recognition of Kahoot! is already there, and people know that the platform is easy to use. Moreover, what sets me apart from my competitors is the fact that I use an integrated tool that offers a great experience. Many competitors still present their quizzes with presentations or pen and paper, which doesn’t add a great experience for people playing them.”

Leroy Westhoff, Co-Founder at QuizMaestro

The inherent ease of use and widespread recognition of Kahoot! across diverse audiences in workplaces, schools, and universities provided QuizMaestro with an effortless onboarding process. Leroy strategically harnessed the familiarity people had with Kahoot! to create an accessible and enjoyable experience for users, establishing QuizMaestro as a go-to platform for custom-made interactive quizzes.

Innovating content creation for maximizing engagement

By incorporating relevant and timely topics, Leroy ensures that the quizzes are not only entertaining but also intellectually stimulating. This departure from conventional trivia formats has proven instrumental in developing highly engaging content, allowing QuizMaestro to thrive and upscale its business in an ever-evolving landscape. Leroy’s commitment to pushing boundaries in content creation has solidified QuizMaestro’s position as a trailblazer in the world of interactive recreational entertainment.

“Every morning, I wake up and watch the news on TV. I’m always interested in current events, so if I hear something on the news that would make a great quiz question, I make a note on my phone. I also scroll through Instagram and come across funny videos or articles that inspire me to create quiz questions. Once I have enough questions, I start building a new quiz. This creative process is always happening around me.”

Leroy Westhoff, Co-Founder at QuizMaestro

Leroy and his team also employ a spectrum of engaging question types, from slider and true or false to mind-bending puzzles. This innovative approach not only keeps players on the edge of their seats but also ensures a memorable and thrilling experience for QuizMaestro’s customers.

Expanding operations by customizing its content and introducing a wider range of quizzes

When asked what’s next for QuizMaestro, Leroy shared that he is planning to scale up the team at QuizMaestro as his goal is to make even more customized kahoots for all the QuizMaestro customers who are avid fans of new quizzes. 

“My goal is to add one more team member to QuizMaestro as that will help us to scale up our production and sell of quizzes. This will improve the user experience and increase the volume of creations. I also want to focus on simplifying ordering custom quizzes and creating more of them for my clients.”

Create your next business idea with Kahoot! 

Are you planning to start a new business venture? Then Kahoot! can be your go-to solution to enhance your engagement strategy. By purchasing Kahoot! licenses, you can unlock a world of possibilities and turn your business ideas into engaging experiences for your audience. If you want to learn more about using Kahoot! for your business, contact business@kahoot.com