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Getty Images weaved game-based learning into their organizational culture

Learn how Kahoot! helped Getty Images engage 1,000+ sales managers in 25 offices in their training and make them look forward to the next sessions

Location: San Francisco, USA
Industry: Technology, Media & Telecomms
Use cases: Sales training
Key wins
Kahoot! helped trainers create an energetic vibe in their sessions
Trainees expect a kahoot to be played in every session - this shows that Kahoot! has become part of the organizational culture at Getty Images
Data from Kahoot! reports helps trainers plan the next session, for example, re-teach and emphasize content from questions with a low share of correct answers
Based on feedback of 1,000 sales trainees, a training session with Kahoot! is now rated 4.75-4.8 out of 5
Greg McLaughlin - Getty
Greg McLaughlin
VP of global sales operations

About the company and their Kahoot! Hero
Getty Images, Inc., is a global digital media company, with headquarters in Seattle, Washington, US, supplying stock images, editorial photography, video, and music for business and consumers.

Training consultant Michael Carrabba, Greg McLaughlin, VP of global sales operations, and Colleen Chardos, CRM product manager, became Kahoot! champions in their company.


“I never thought you could make CRM training fun. I was wrong!” – said one of the sales leaders at Getty Images after a training session. Using Kahoot! to train 1,000+ sales managers across several locations, they turned sessions into something that all participants really look forward to.

How sales training is organized at Getty Images

We asked Greg, Michael, and Colleen to tell us a bit more about their recent global sales training. In the course of three weeks, they trained 1,000+ sales managers in 25 offices (20 countries, five continents). Here’s what a typical training session looked like:

Each session was divided into 45-minute modules: 15 mins for instruction, 15 mins for a hands-on learning exercise, then time for Q&A, and, finally, a 3-5-minute kahoot at the end of every module. Participants knew in advance that there would be kahoots, so everyone was very motivated to follow the content, not missing any bit of info so that they had a chance to win! After the session, the winners enjoyed their moment of glory, taking photos in front of the screen with their name on the podium.

Case study: Getty Images built Kahoot! into their organizational culture
Getty Images employees playing Kahoot! during a meeting.

From slides and paper questionnaires to interactive learning games

Slideshow on the screen, hands-on exercise, paper questionnaires after the session – this was the traditional setup for sales training at Getty Images for several years. Sessions didn’t seem to spark as much excitement among participants as possible. The trainers, in their turn, had to analyze the questionnaires after every session and manually input that data into spreadsheets.

Today, these challenges are long forgotten. According to Michael Carabba, when he introduced Kahoot! to the team, the ease of use immediately bought everyone in, and, of course, the competition part – salespeople are known to be very competitive!

Valuable insights for trainers in reports

In addition to the wildly energetic vibe that everyone enjoyed, Greg and Michael pointed out how Kahoot! helped them with the analytical aspect of training – tracking learning progress. No matter who ran the training session, they could access reports across all games in Kahoot!

“Kahoot! is built into our organizational culture”

Greg McLaughlin, VP of global sales operations

Engagement in management meetings, presentations, and events

According to Greg, who leads the Sales Learning and Development team, whenever training is organized, it’s expected by default that there’s going to be a kahoot in it. In addition to training, Kahoot! is used in many different scenarios: service and CRM training, presentations, management meetings, project catch-ups, and events (for example, Dreamforce conference earlier this year).

As part of team-building exercises, employees create Kahoot! challenges with fun facts about each of the members. “It was a lot of fun, and it helped reinforce what we discussed in the meeting,” – Greg commented. “Plus, it allowed us to ask a more extensive list of questions and not worry about time. I plan to expand our use of challenges.”


Come up with credible incorrect answers
Incorrect answer alternatives are part of the learning experience, too. For example, in the management meeting, all four alternatives were serious, making questions tricky. In a regular training session, a typical mix is three serious answers + one funny alternative that gives everyone a laugh.


Inject humor into questions
Humor makes a kahoot even more memorable. In the kahoot Colleen and Greg hosted at the Dreamforce conference, three alternatives were always humorous, lifting the spirits and putting the actual answer in the spotlight.


Add images whenever possible
As a leader in visual communications, it’s no surprise that the team at Getty Images found that images immediately drive engagement. You can use them to place clues, or, on the contrary, to trick the players.


Use small tricks to test everyone’s attention
Genius or guesswork? To test everyone’s attention and spice up the dynamics, use trick questions every now and then. For example, Michael suggested using words with similar spelling as answer alternatives.

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