“I never thought you could make CRM training fun. I was wrong!” – said one of the sales leaders at Getty Images after a training session. Using Kahoot! to train 1,000+ sales managers across several locations, they turned sessions into something that all participants really look forward to.

How sales training is organized at Getty Images

We asked Greg, Michael, and Colleen to tell us a bit more about their recent global sales training. In the course of three weeks, they trained 1,000+ sales managers in 25 offices (20 countries, five continents). Here’s what a typical training session looked like:

Each session was divided into 45-minute modules: 15 mins for instruction, 15 mins for a hands-on learning exercise, then time for Q&A, and, finally, a 3-5-minute kahoot at the end of every module. Participants knew in advance that there would be kahoots, so everyone was very motivated to follow the content, not missing any bit of info so that they had a chance to win! After the session, the winners enjoyed their moment of glory, taking photos in front of the screen with their name on the podium.

From slides and paper questionnaires to interactive learning games

Slideshow on the screen, hands-on exercise, paper questionnaires after the session – this was the traditional setup for sales training at Getty Images for several years. Sessions didn’t seem to spark as much excitement among participants as possible. The trainers, in their turn, had to analyze the questionnaires after every session and manually input that data into spreadsheets.

Today, these challenges are long forgotten. According to Michael Carabba, when he introduced Kahoot! to the team, the ease of use immediately bought everyone in, and, of course, the competition part – salespeople are known to be very competitive!

Valuable insights for trainers in reports

In addition to the wildly energetic vibe that everyone enjoyed, Greg and Michael pointed out how Kahoot! helped them with the analytical aspect of training – tracking learning progress. No matter who ran the training session, they could access reports across all games in Kahoot!

Engagement in management meetings, presentations, and events

According to Greg, who leads the Sales Learning and Development team, whenever training is organized, it’s expected by default that there’s going to be a kahoot in it. In addition to training, Kahoot! is used in many different scenarios: service and CRM training, presentations, management meetings, project catch-ups, and events (for example, Dreamforce conference earlier this year).

As part of team-building exercises, employees create Kahoot! challenges with fun facts about each of the members. “It was a lot of fun, and it helped reinforce what we discussed in the meeting,” – Greg commented. “Plus, it allowed us to ask a more extensive list of questions and not worry about time. I plan to expand our use of challenges.”