“I never thought you could make CRM training fun. I was wrong!” – said one of the sales leaders at Getty Images after a training session. Guess what made him change his mind?

Training 1,000+ sales managers in 25 offices with Kahoot!, their team cracked the code of turning training into something fun and impactful that participants really look forward to.

In this case study, Getty Images’ team reveal their secret of making training exciting and memorable and share how Kahoot! became part of their organizational culture. It’s based on a great chat we had with Greg McLaughlin (VP of global sales operations), Colleen Chardos (CRM product manager) and Michael Carrabba (training consultant) – real Kahoot! champions in the workplace!

From slides and paper questionnaires to interactive games

Slideshow on the screen, hands-on exercise, paper questionnaires after the session – this was the traditional setup for sales training at Getty Images for several years. Quite a solid model, but the sessions didn’t seem to spark as much excitement among participants as possible. The trainers, in their turn, had to analyze the questionnaires after every session and manually input that data into spreadsheets.

Today, these challenges are long forgotten. Last year, training consultant Michael Carrabba, introduced his colleagues to Kahoot! According to Michael, the ease of use immediately bought everyone in, and, of course, the competition part – salespeople are known to be very competitive!

Based on feedback of 1,000 sales trainees, a training session with Kahoot! is now rated 4.75-4.8 out of 5. Well played, Getty Images team!

Case study: Getty Images built Kahoot! into their organizational culture

How sales training is organized at Getty Images

We asked Greg, Michael and Colleen to tell us a bit more about their recent global sales training. In the course of three weeks, they trained 1,000+ sales managers in 25 offices (20 countries, five continents). Here’s what a typical training session looked like:

Each session was divided into 45-minute modules: 15 min for instruction, 15 min for a hands-on learning exercise, then time for Q&A and, finally, a 3-5-minute kahoot in the end of every module. Participants knew in advance that there would be kahoots, so everyone was very motivated to follow the content, not missing any bit of info so that they had a chance to win!

Getty Images uses Kahoot! to make training fun and memorable

After the session, the winners enjoyed their moment of glory, taking photos in front of the screen with their name on the podium. Clearly, adults get in the competitive Kahoot! spirit just as much as school students!

Valuable insights for trainers in game reports

In addition to the wildly energetic vibe that everyone enjoyed, Greg and Michael pointed out how Kahoot! helped them with the analytical aspect of training – tracking learning progress. No matter who ran the training session, they could access reports across all games in Kahoot! Plus. This data helps trainers plan the next session: for example, if some questions got a low share of correct answers, they might revise the training program and make sure to emphasize that content a bit more.

Kahoot!’ing in management meetings, presentations and events

Kahoot! is now used in many different scenarios at Getty Images: service and CRM training, presentations, management meetings, project catch-ups, and events (for example, Dreamforce conference earlier this year).

According to Greg, who leads the Sales Learning and Development team, whenever training is organized it’s expected by default that there’s going to be a kahoot in it. This expectation shows that Kahoot! has become part of the organizational culture at Getty Images!

Getty Images uses Kahoot! in events and presentations

Greg McLaughlin and Colleen Chardos hosting a kahoot for a couple hundreed attendees at Dreamforce conference

Getty Images’ recipe for creating an awesome kahoot

1. Come up with credible incorrect answers

Incorrect answer alternatives are part of the learning experience, too. Come up with relevant and credible ones and mix them up depending on the setting. For example, in the management meeting all four alternatives were serious, making questions tricky. In a regular training, a typical mix is 3 serious answers + 1 funny alternative giving everyone a laugh.

2. Inject humor into the questions

Speaking of laugh – a bit of humor makes a kahoot even more memorable. In the kahoot Colleen and Greg hosted at the Dreamforce conference, three alternatives were always humorous, lifting the spirits and putting the actual answer in the spotlight.

3. Add images whenever possible

As a leader in visual communications it’s no surprise that the team at Getty Images found that images immediately drive engagement. You can use them to place clues, or, on the contrary, to trick the players.

4. Use small tricks to test everyone’s attention

Genius or guesswork? To test everyone’s attention and spice up the dynamics, use trick questions every now and then. For example, Michael suggested using words with similar spelling as answer alternatives or trying to trick players to believe that “All of the above” is the correct answer in all questions.

Stepping up the game with Kahoot! Plus

When Kahoot! Plus, our premium version for organizations, was released, the team at Getty Images was one of the first to get on board. According to Greg, they’ve already stepped up their game: for example, they collaborate on games across offices and they tried the mobile challenges! They did it as part of a team building exercise, creating a challenge with fun facts about each of the team members.

Here’s what Greg said about their experience with challenges: “It was a lot of fun and it helped reinforce what we discussed in the meeting. Plus, it allowed us to ask a more extensive list of questions and not worry about time. I plan to expand our use of challenges starting in our upcoming web-based training, which will likely reach 200-300 people.”

If you’re not Kahoot!’ing at work yet, we hope Getty Images’ fantastic story will inspire you to get started! Sign up for your free trial of Kahoot! Plus today and make training fun!