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How Lely is connecting and educating 2,500 employees across countries, cultures, and generations with Kahoot! 360

Learn how Lely enhanced their training experience and increased productivity with Kahoot! 360, the ultimate workforce engagement platform

Location: Netherlands
Industry: Agriculture, Manufacturing, Technology
Use cases: Compliance training, Customer support training, Remote / hybrid
Created global consistency: Kahoot! 360 facilitated consistent training across roles, cultures, and generations around the world, ensuring everyone received a high-quality learning experience to drive performance.
Innovated customer success: Lely has expanded the use of Kahoot! 360 beyond employee training to include customer education to create awareness and drive adoption of their innovative farming technology.
Enhanced engagement: Kahoot! 360 helped Lely make their employee training sessions more interactive and engaging, resulting in higher participation and motivation.
Boosted employee confidence: Lely employees reported that the use of Kahoot! 360 improved their motivation and confidence during training sessions.
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Marvin Cossee
Learning System Specialist

About Marvin Cossee: As a Learning System Specialist at Lely, Marvin is involved in investigating opportunities to make more and better use of existing training and education possibilities to further shape Learning & Development within Lely.

Lely, a global leader in automated systems, robotics, and data management for dairy farmers, has transformed their employee and customer training with Kahoot! 360 to create interactive and engaging experiences that drive results. Marvin Cossee, a Learning System Specialist at Lely Academy, shares how implementing Kahoot! in their training sessions has boosted engagement and productivity across customer service, marketing, and sales.

Delivering consistent training globally

Lely’s workforce of around 2,500 employees span across different countries, cultures, and generations, creating a unique challenge in engaging everyone equally. Their employees range from farm workers to software engineers, all with very different learning needs and challenges. Traditional training methods, such as classroom sessions with presentation slides, were not engaging enough to cater to their broad audience effectively.

“We have a very diverse group of colleagues, including people who work on farms, in marketing or sales, or even software engineers, and all have different learning needs. Kahoot! makes the training more interactive and engaging for everyone.”

Marvin Cossee, Learning System Specialist, Lely

The ability to facilitate both in-person, virtual, and hybrid training sessions, and create a connection through friendly competition and impactful content with Kahoot! 360, ensures that everyone receives consistent and engaging training.

Engagement that inspires growth

Lely started using Kahoot! in 2019 with a pilot aimed at increasing engagement during training sessions. Looking for ways to introduce blended learning for training their technical service support and farm management support departments, the initial results showed a notable increase in participation and enthusiasm among employees. Encouraged by this success, Lely began integrating Kahoot! into all of their regular training programs.

“After a successful pilot, we integrated Kahoot! into our learning programs, and today we use it for most training within our academy; in-person, virtual, and hybrid sessions.”

Marvin Cossee, Learning System Specialist, Lely

Kahoot! is now used across various training sessions at Lely, from upskilling technicians and product training to recertification programs for health and safety measures, and more. Additionally, professional development sessions leverage Kahoot!’s interactive features to make learning more impactful.

Impact on engagement and productivity

After using Kahoot!, Lely employees said that they felt more confident and motivated when participating in training sessions and trainers reported that it helped them save time creating engaging training. By using Kahoot! for feedback, they were able to tailor their training materials to better fit their employees’ needs.

“There was a tremendous shift in engagement, and people felt more confident and motivated after the training session. It also saves a lot of time because it creates better learning materials for us as we use it as a feedback loop.”

Marvin Cossee, Learning System Specialist, Lely

Innovating customer success

Creating and selling innovative products to an industry that is rooted in tradition can be challenging as it requires customers to be educated in the solutions that are available to them. This is where Lely has expanded their use of Kahoot! to ensure that their customers have access to training and information that helps them better understand and utilize Lely’s products.

“We sell our products to farmers, and when they need help or have any problems, they will get training from our colleagues using Kahoot!. So we don’t only train our employees, but we also train our customers.”

Marvin Cossee, Learning System Specialist, Lely

Driving innovation through engaging training with Kahoot! 360

Lely’s journey with Kahoot! 360 underscores their commitment to innovation and excellence in both employee and customer training. By integrating Kahoot! 360 across their training programs, they have enhanced employee engagement, boosted productivity, and ensured consistent learning experiences across their global workforce. This strategic approach not only empowers their employees but also extends to educating their customers, driving adoption of their cutting-edge farming technology. Through these efforts, Lely continues to lead the way in transforming the agricultural industry with technology-driven training solutions.

Interested in discovering how Kahoot! can help you boost employee engagement and productivity? Learn more at kahoot360.com or book a meeting with our sales team!