Transforming communication to education by elevating fun and learning
Ree Park Safari is home to nearly 600 animals from five continents. Their mission is to educate visitors about nature preservation and the conservation of endangered animals worldwide. This unique philosophy sets them apart from traditional zoos and other animal parks.
Ree Park Safari has transformed the way they engage, educate and communicate with their visitors after introducing Kahoot! for Brands.
“Before, we used to rely on signs made by experts to communicate with our visitors, but it wasn’t sustainable with the high demand of visitors in the park,” said Pierre. “Now, with the introduction of Kahoot! we can create a more engaging and playful experience for everyone who visits the park. We know that some visitors prefer interactive play to learn. In contrast, others prefer to listen and absorb information, so it’s great to enhance their experience at the park by playing Kahoot!”
To support their education initiatives and to increase engagement, Ree Park introduced Kahoot! For Brands as a treasure hunt within the park. As families and children move their way through the park, they have the opportunity to scan QR codes that are placed across different locations to learn about the animals and ecosystems they are visiting. Some of these kahoots also include content about the multiple initiatives Ree Park Safari is working on in Kenya and Tanzania to preserve animal life, particularly in the Massai Mara region. This is a unique way Ree Park Safari can deliver their messages in a fun and interactive way to their visitors. Since launch over 6,000 participants have interacted with this content.
“Not many people are aware that our work extends beyond the park,” Pierre said. “We are part of a significant project in Masai Mara, Kenya, where we strive to improve the living conditions of animal species and ensure the preservation of their habitat for future generations. As part of our efforts, we facilitate the safe migration of animals from Serengeti to Masai Mara. We utilize Kahoot! to provide insights into our work and educate people about our mission. We believe it opens a window to the world.”
Increasing retention rates and visitor engagement
The implementation of the treasure hunt model using Kahoot! for Brands is having an impact on the time people spend at Ree Park Safari. Beyond Ree Park’s learning and educational benefits to its visitors, Pierre and his team have also experienced an increased retention rate as families and children spend more time inside the park.