For the first time ever the four major cinema franchises in the city of Toulouse, located in the south of France, joined forces to deliver a one-of-a-kind event for the delight of all Harry Potter fans during a weekend-long movie marathon which included a real-time interactive competition powered by Kahoot!. 

The event, named “The Cup of 4 Cinemas,” featured CINEMA KINEPOLIS FENOUILLET (Hufflepuff), CINEMA PATHE LABEGE (Gryffindor), CINEMA VEO MURET (Ravenclaw), and CINEMA CGR BLAGNAC (Slytherin), each representing one of the iconic Hogwarts houses from the franchise. The goal? To see which house would come out on top through a series of Harry Potter-themed Kahoot! quizzes, uniting fans across the city in a friendly competition.

Friendly competition

The four cinemas have always been competitors and each cinema does their own activities and events  to bring people into their theaters. However, the concept of “The Cup of 4 Cinemas” became an idea to foster collaboration among the cinema brands for the good of the movie industry. 

Eventually, all directors came up with the idea of creating something like the “Four Cinemas Cup” where the four cinemas would compete over a night or a weekend and Kahoot! became the platform of choice from Jean Baptiste to bring together one of the strongest fan communities existing today.

An enchanted collaboration for an iconic wizarding world

The Harry Potter series has always fostered a sense of community, and “The Cup of 4 Cinemas” brought that spirit to life in an innovative way. Fans didn’t just watch their favorite movies; they became active participants in the experience during The Cup of 4 Cinemas. 

Before each film screening, a live Kahoot! was hosted in real-time across all the four cinemas uniting them through the support of Microsoft Teams, testing the audience’s knowledge of the wizarding world. All attendees to the cinema were participants and answered trivia questions spanning the books, films, and lore, all in real-time with players across the other cinemas. 

The competition between each Hogwarts house was fierce, as both individual winners for each quiz and a final house winner were crowned. This added a whole new dimension to the movie-watching experience—turning passive viewers into engaged competitors using Kahoot!.

At the end of the weekend, the house that accumulated the most points across all quizzes won “The Cup of 4 Cinemas.” Fans from each cinema had the chance to earn points for their house, making every quiz crucial in determining the ultimate winner.

Engaging audiences through engaging competition 

CGR Cinemas’ “The Cup of 4 Cinemas” initiative went beyond a mutual appreciation for Harry Potter. It aimed to introduce an innovative approach to uniting movie enthusiasts. This campaign marked the inaugural collaboration among the four cinemas, demonstrating the impact of working together in a competitive entertainment industry.

The introduction of Kahoot! made this collaboration and competition possible. Its versatility allowed for real-time interaction between different cinema locations, offering all participants a seamless and dynamic experience. Fans across the city, regardless of their cinema, were able to connect through the shared thrill of the quizzes. Each cinema hosted its own participants, yet everyone was engaged in the same live game, seeing their scores and competition unfold in real time.

Not only did individual players have the chance to win prizes for scoring the highest points in their local quizzes, but the house that earned the most points over the weekend was awarded the ultimate title of “Champion of the Cup of 4 Cinemas.” This format kept fans on the edge of their seats, as every Kahoot! round contributed to the final outcome.

The results

By the end of the weekend, CGR Cinemas saw tremendous success in both turnout and fan engagement. The event attracted hundreds of participants across the four cinemas, each location packed with fans eager to compete and enjoy the Harry Potter films in a new way. Kahoot! made the event’s interactive quizzes easy to execute, providing a seamless experience for both cinema staff and participants. The winning house was met with enthusiastic cheers, and fans left with memories of an experience unlike any other.

For CGR Cinemas, the event showcased the potential of using Kahoot! to create exciting, interactive, and large-scale events. “The Cup of 4 Cinemas” took the traditional movie marathon format and transformed it into a participatory experience, where fans weren’t just watching the films, but actively engaging in a friendly competition that celebrated their shared love for the wizarding world.

This event is a testament to the power of creativity and collaboration. By using Kahoot!, CGR Cinemas showed that with the right platform, businesses can create experiences that engage audiences on a deeper level, build community, and leave a lasting impact. Whether it’s for fan engagement, marketing, or brand building, Kahoot! has proven to be a powerful tool for businesses looking to deliver unforgettable live experiences.

Kahoot! empowers businesses to think outside the box and create interactive events that captivate and engage audiences, making anything possible. If you are interested in learning more about how to use Kahoot! for your organization, visit https://kahoot.com/business or contact us at business@kahoot.com or via social media on LinkedIn, Instagram, or X.