Competing at an Olympic scale
Borg and team hosted Hologic’s annual sales kick-off event in October. Previously, they used to share product launches and updates there, but this time, they decided to focus on ramping up the energy and engagement, and set the stage well for 2020. Here’s how Borg described their new approach:
“We were about to launch a new revolution of our stellar platform to further differentiate from our competitors and were keen to generate excitement as well as ensure strong product knowledge.
We managed the event with two tracks – the first one team-based, the second individual. Since our meeting took place in Athens, Greece, we decided to go with an Olympics games theme for the teams! Several regional sales teams from Europe and Canada competed against each other.”
The team competition in the event was built around live case scenarios in product strategy, encouraging participants to reflect on opportunities. Each country team received a country relevant scenario and a list with 9 questions, with one hour to prepare. After that, they played a kahoot to assess how well they prepared.
According to Borg, there was a lot of discussion around the live cases in different teams – not only was this format engaging, but also thought-provoking, and Kahoot! took it even further with the competitive element. Not only do you need to know the answer, but be quick! It was a tough competition, and, of course, as always in the Olympics, winners were awarded with medals.