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RIU Hotels & Resorts’ dual strategy for staff training & guest engagement using Kahoot! 360

Discover how RIU Hotels & Resorts transitioned from using Kahoot! 360 from enhancing global guest experiences to implementing it for global employee training across departments.

Location: Málaga, Spain
Industry: Hospitality
Use cases: Conferences, Events & Webinars, Content Gamification, Marketing & Communications, Onboarding training, Product knowledge training, Sales training
Key Wins
Guests arrive earlier to global evening programming in more than 100 RIU Hotels & Resorts properties worldwide, transforming passive viewership into active participation with Kahoot! 360.
Ability to scale global synchronous and asynchronous employee training using Kahoot! 360 to a global workforce.
In the last two years, nearly 50,000 guests have participated in Kahoot! challenges built into the RIU app (Google Play & iOS) to learn about the country or region's culture, food, and basic language skills.
Whether staff members are in the Maldives or Mexico, the RIU Hotels & Resorts guarantees that entertainment and training standards for its workforce and commercial team remain uniform worldwide using Kahoot! 360.
Picture of Bernat Quetglas, Corporate Staff, RIU Entertainment
Bernat Quetglas
Corporate Staff, RIU Entertainment

He is the longest-standing member of the Entertainment Team at RIU’s Mallorca Headquarters, and has over 30 years of hospitality experience. He is part of the team responsible for ensuring all RIU Hotels & Resorts worldwide maintain high-quality guest experiences aligned with global brand standards.

Story

What if the secret to operational excellence and scaling training to a workforce of 24,425 employees across 100 hotels wasn’t a rigid Learning & Development program, but the same interactive tool used to entertain guests on a Saturday night? That’s the unexpected journey of RIU Hotels & Resorts, the international hospitality giant founded in Mallorca in 1953 and a top-three Spanish chain by revenue. 

RIU Hotels & Resorts discovered a way to transform the use of  Kahoot! 360 into a powerful engine for global employee training while delivering high guest engagement to more than 2.3 million guests visiting their properties worldwide.

A dual-purpose implementation of Kahoot! 360

For RIU Hotels & Resorts, the Entertainment Team is the heartbeat of the guest experience, so much so that Kahoot! 360 was first implemented to transform and digitalize an existing activity during the evening programming at all RIU hotels and elevate the vacation atmosphere among guests. Yet RIU Hotels & Resorts recognized that the same successful engagement tool used to deliver guest experiences could address a global challenge: training their worldwide workforce, standardizing professional excellence, and ensuring uniform standards.

 

1. Elevating the guest experience

RIU Hotels & Resorts integrated Kahoot! 360 to entertain their guests with live interactive experiences ahead of their evening programming shows. RIU required a platform that could help them turn passive viewers into active participants among their guests. While the nature of hospitality makes a direct ROI on “guest satisfaction” complex to quantify, the qualitative data showed an increase in guest interaction with the on-site teams.

“Since we started using Kahoot! 360, we see that more people arrive on time for our evening shows and programming. Some guests even eat faster at the restaurant so they can be on time to participate in the kahoot. This has helped us a lot to transform the experience for our guests worldwide.”

Bernat Quetglas, Corporate Staff, RIU Entertainment.

In the last two years, RIU Hotels & Resorts has hosted more than 23,000 kahoots, with more than one million participants worldwide, who gather every night across its different properties, according to its usage report.

A female RIU entertainer is on stage engaging an audience using Kahoot! .

Ylenia Ibáñez, Animator at RIU Hotels Costa del Sol in Málaga, highly recommends Kahoot! 360. She finds it an easy and effective solution for the Entertainment teams to implement, noting that its effectiveness stems from the ready-to-use content available on the platform and the capability it offers users to create their own custom kahoots.

“Using Kahoot! 360 is really simple because all you need is a screen, and these days, everyone has a phone. You don’t need much equipment, and anyone can join in. This makes it a great solution for many people working in entertainment and hospitality. It’s an excellent tool to use in various industries.”

Ylenia Ibáñez, Animator at RIU Hotels Costa del Sol, Málaga.

2. Workforce professionalization and training

Recognizing the platform’s success among guests, RIU Hotels & Resorts expanded the tool into internal operations. This transition moved the platform from a guest experience tool used by the Animation and Entertainment department to a Learning & Development (L&D) asset with a global scale.

 

“The training department at RIU started using Kahoot! 360 for global staff training. They noticed how we were using the platform for engagement and training of the Animation and Entertainment team, so they started to slowly introduce it for training for departments like kitchen, reception, or restaurants.”

Bernat Quetglas, Corporate Staff, RIU Entertainment.

A group of RIU entertainers is being trained using Kahoot! They are in uniforms sitting on a stage in front of a big screen.

The commercial team at RIU Hotels & Resorts also began delivering training sessions to its partner travel agencies worldwide using Kahoot! 360. Training is measured by information retention and knowledge about the RIU property that the travel agency needs to promote. 

The commercial team at RIU Hotels & Resorts needed a way to ensure their global network of travel agents possessed deep, standardized product knowledge, the kind that converts curious travelers into committed guests. Agents frequently visit RIU properties worldwide to learn about the region and specific amenities, the challenge was ensuring high retention of all that complex, factual information. For the Commercial department, better knowledge retention translates directly into better qualified leads and, ultimately, increased sales.

 

”Last year, the commercial department launched Kahoot! 360 with global travel agencies. Agencies visit our properties, and afterward, the commercial team uses Kahoot! 360 to test their knowledge retention. This training ensures they are well-equipped to increase sales.”

Bernat Quetglas, Corporate Staff, RIU Entertainment.

New ways of learning with Kahoot! on the RIU app

RIU Hotels & Resorts has taken a step forward in delivering engagement and learning to its millions of visitors worldwide. Through the RIU app (Google Play & iOS), guests can access different Kahoot! challenges. The goal of the challenges is for guests to learn more about the country they are visiting and the hotel they are staying at, and to unlock new language skills.

“We also have a free app available to download in all our hotel locations. Within this app, our guests can find kahoots where they can see questions about the destination they are visiting. These might be related to language, culture, food, geography, etc. This is a different way to connect with our guests.”

Bernat Quetglas, Corporate Staff, RIU Entertainment.

Looking into the future

RIU Hotels & Resorts initially adopted Kahoot! to enhance high-quality guest experiences, but the platform has also become a key tool for scaling staff training globally. As Kahoot! is increasingly used by various departments for training and onboarding, RIU Hotels & Resorts plans to expand the use of Kahoot! 360 for onboarding, staff training, and presentations across its worldwide operations.

Interested in discovering how Kahoot! can help you boost employee engagement
and productivity? Learn more at kahoot360.com or book a meeting with our sales team.