Every summer, Teleflex invites hundreds of employees to their office in Morrisville, North Carolina, for a week-long event focused on customer experience. But, like many companies, Teleflex’s in-person event pivoted to an entirely virtual affair in 2020. We spoke to Marisa Doria on how Kahoot! helped Teleflex successfully transition to a virtual event that engaged and inspired attendees.
“It was the first time we’ve held the Customer Experience Week virtually,” said Marisa. Usually, 200 to 300 employees head to North Carolina for the week-long event, but this time, Marisa and her colleagues would reach over 2,000 colleagues from all over North America through a series of virtual sessions.
“We were actively looking for an engagement tool,” said Marisa. “We needed to have some sort of gamification to bring increased engagement as the attendees were not physically in the room,” continued Marisa. To achieve just that, Marisa created 12 kahoots that would be played at the end of every session.
Creating an event-long Kahoot! Tournament – even for those who couldn’t attend
Marisa designed a Kahoot! tournament to keep attendees engaged and energized during the five-day event. “We created a Kahoot! tournament throughout the whole week by aggregating points from the live kahoots and self-paced challenges,” said Marisa.
All 12 sessions closed with a kahoot and were live-streamed and recorded. “I would share the recording and the same kahoot as a self-paced challenge. Then, people who missed the live session could still play and participate in the tournament,” said Marisa.
Hosting a kahoot at the end of the session proved very useful: “It builds excitement and a competitive spirit as everyone knows that a kahoot will be a reward for staying.” said Marisa. “The audience knows that a chance for points or a prize is coming, so they pay more attention to the content outlined in the session,” continued Marisa.
Analyzing data to shape the event’s finale and get insightful feedback
“I used the reporting functionality a lot during the Customer Experience Week,” said Marisa. With Kahoot! 360 Pro, Marisa was able to combine reports and track participation throughout the entire week.
What’s more, she analyzed the data to create a showstopping final kahoot: “I used the reports to find the most difficult questions. This helped me design the final game of the week, which really tested our attendees’ knowledge and memory,” said Marisa.
“We also wanted to get feedback on how attendees thought the event was going. I would use a word cloud and ask ‘what’s been your favorite session so far that you’ve attended?’ or ‘what would you like to see next year?’,” said Marisa.