Recently, Qualys, a leader in cloud-based IT, security and compliance solutions, held its annual security conference in Las Vegas. This is one of the company’s biggest events focused on trends in the security industry and Qualys’ plans for the future. With 700+ attendees and a 2-day program, the team was looking for additional ways to energize the audience.
Qualys decided to include trivia competitions throughout the conference and used the tournament feature. It was a success and helped keep attendees engaged and present, particularly on the final day of the conference. We interviewed Nick Courtot, Vice President of Brand & Creative at Qualys, to learn more about their experience:
Here’s a short summary of their key wins:
Increased attendee retention with a tournament
As the conference was shaping up to be quite content-heavy and it would run over two days, the team was looking for ways to increase attendee retention. Having brainstormed different solutions, they decided to do game-based competitions about cybersecurity and Qualys, and use Kahoot! as a tool to tap into people’s competitive side. The tournament feature in Kahoot! Platinum Events allowed them to combine the scores from several games in one report for final results.
The winners of the competition were announced at the end of the event by Qualys’ CEO and, according to Nick, this worked brilliantly to keep more people in their seats throughout the entirety of the 2-day event.