Western Lighting brought a fun spark to product training for contractors, distributors, and electricians

Leading lighting agency in Southern California found an accessible and effective way to train customers and distributors of all backgrounds and levels of knowledge

Location: California, USA
Industry: Manufacturing
Use cases: Product training, Training
Key wins
Kahoot! helps Western Lighting train customers and distributors from diverse backgrounds and different levels of prior knowledge
When training sessions run for 4-8 hours over several days, playing Kahoot! ensures trainees don’t get tired and disengaged
Trainees’ feedback on training is generally very positive
The new approach to training has positively affected the company’s reputation among its customers who participated in product sessions.
Jimm Reifsnyder
Principal

About the company and their Kahoot! Hero
Western Lighting is a leading lighting and controls agency in Southern California representing Lutron, Cree, HE Williams, and many other top lighting manufacturers. We interviewed Scott Stevens (Residential Systems Sales at Western Lighting), Andrew Snyder (Systems Sales Engineer at Lutron Electronics), and Jimm Reifsnyder (Principal at Western Lighting), who frequently use Kahoot! in product training.

Story

Western Lighting originally came across Kahoot! at a training event. Then, a rep from Lutron Electronics – the lighting solutions they deliver training on – used it to survey the audience, as well as test audience understanding of key information. Since Western Lighting deliver about ten training events every single month in the Southern California region, it was a no-brainer to incorporate Kahoot! into their sessions!

Customer success story
Product training with Kahoot!

Scott Stevens, Residential Systems Sales at Western Lighting, delivers trainings constantly. He uses Kahoot! to both warm up the audience at the start of his sessions and as a recap at the end of the day.

Western Lighting found that Kahoot! improved the dynamics in their presentations by making it easier to poll attendees. Primarily, they use Kahoot! to survey the audience’s knowledge in the field and also test their comprehension with quizzes that “drive home key concepts.” Since Western Lighting work with customers and distributors from diverse backgrounds, Kahoot! became an accessible solution for all levels of existing knowledge and can be easily personalized.

“Customer engagement has increased 100% since using Kahoot! in our trainings.”

Jimm Reifsnyder, Western Lighting

Scott Stevens, Residential Systems Sales at Western Lighting, delivers trainings constantly. He uses Kahoot! to both warm up the audience at the start of his sessions and as a recap at the end of the day. His favorite element is that it’s simple to understand and navigate, as well as having the competitive element, which can help facilitate head-to-head challenges.

Tips
1

Add a personal touch
Include a funny question to keep the atmosphere light and to break up heavier content. As Andrew Snyder, Systems Sales Engineer at Lutron Electronics, states: “[Kahoot!] brings out the kid in the adults a lot of times.”

2

Incentivize participants
Western Lighting also always gives prizes to the top three players to increase engagement. Even a $10 Starbucks gift card will make the audience more excited to participate.

3

Make it part of your culture
Scott states that you can use Kahoot! “to drum up your business throughout the day.” The more customers associate the fun of Kahoot! with your organization, the more memorable your company becomes, which can mean real business growth!

Make your training more impactful today
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up to 2,000 players per game

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