The final finish line has been crossed, jerseys won, and champions honored on the podium—bringing Tour de France 2025 to a close. As one of the most-watched sporting events worldwide, as well as the oldest and most prestigious cycling race, the Tour de France and Tour de France Femmes avec Zwift captivate cycling fans of all ages globally. And this year, fans could experience the races in a whole new way: by learning and playing along on Kahoot!.
Engaging Tour de France fans live and around the world!
We were proud to announce in June that Kahoot! was the Official Digital Interactive Learning Platform of the men’s and women’s Tour de France. Through this partnership, Kahoot! brought the spirit of the races to life with exclusive trivia challenges and interactive learning content. These Kahoot! experiences immersed cycling fans of all ages in the excitement of the races—in classrooms, workplaces, watch parties, and even live at the event!
More than 200k participants (non-unique) from over 150 countries have played the Tour de France kahoots and daily challenges, giving fans around the world a way to get involved and experience the Tour de France 2025, no matter where they live. For the lucky fans attending the events, many also put their knowledge to the test with live Kahoot! sessions across multiple official venues, from Fan Parks to hospitality zones—shifting engagement into high gear!
“We are really happy with our partnership launch. In just few weeks, thousands of people, from all ages, have been engaged by Kahoot! and the Tour de France, thanks to our online platforms or our on-site activations during both Tour de France and Tour de France Femmes avec Zwift. This demonstrates the great fit between our two brands and our shared DNA to gather people around culture, education and celebration. Il also opens up many exciting opportunities to further develop our collaboration with Kahoot! and to imagine even more activations to gather fans and inspire them to learn by playing with the Tour on Kahoot!”
Antoine Courbon, Head of Digital (A.S.O.).
