Last fall, Disney created an engaging experience using Kahoot! For Brands at the movie premiere of Quiz Lady, celebrated at the iconic El Capitán Theater in Los Angeles.

Quiz Lady is an enthralling comedy that tells the story of a brilliant but tightly wound, gameshow-obsessed young woman, Anne (Awkwafina), and her estranged, train-wreck of a sister Jenny (Oh), must work together to help cover their mother’s gambling debts. When Anne’s beloved dog is kidnapped, they set out on a wild, cross-country trek to get the cash the only way they know how: by turning Anne into a bona-fide gameshow champion. 

Choosing Kahoot! as a platform to engage fans attending the premiere was a no-brainer with the strong match of Kahoot! and the movie’s storyline. 

“At the premiere, we wanted to go beyond a simple screening and create an engaging experience for fans to fully immerse themselves in the elements of the film. We came up with the idea of creating a kahoot inspired by the movie’s captivating quiz elements, allowing fans to interact with the movie in a unique way.”

Jordan Bleibtreu, Senior Manager, Global Marketing Partnerships at The Walt Disney Company

 

Streamline messaging and storytelling during live events

Kahoot! for Brands is a proven tool that marketing professionals can rely on when orchestrating big live events. The platform enables brands to engage any audience before, during, and after events – all with a fully branded experience which is only available with Kahoot! for Brands.  

For this event, Disney used the platform to create a customized ‘Quiz Lady’ quiz with an immersive experience that reflects key elements of the movie. In the lead-up to the premiere, the Disney team shared a QR code to join the kahoot with their VIP guestlist, and at the event, attendees could also start playing by scanning the QR code displayed in the theater lobby. Guests played the kahoot as a self-paced experience, enabling participants to join the game at any time and compete for the high score. These features allowed the Disney team to effectively deliver a marketing activation close to the movie’s heart to all fans and people attending the premiere.

Unleash your creativity with Kahoot!

We thought Kahoot! was a perfect fit with Quiz Lady, but you don’t need to have a movie about quizzes to use Kahoot!. Brands use the kahoot format to support events of any kind and to engage audiences on their websites and social media.

Let your imagination take over and explore the endless possibilities of customizing your next marketing campaign with Kahoot! for Brands. Through the platform, you can ignite curiosity during your next live event and add your brand’s personality to every round to make your Kahoot! game an exceptional experience for your audience. Kahoot! is not just a quiz but a platform for your brand to shine, and you can engage your audience in a way that exceeds their expectations. 

If you are planning to launch or rebrand your products while adding creativity and engagement in the process, then Kahoot! for Brands is the solution for you! For more information, please send us an email at brands@kahoot.com.