When Riley Sinn started a small, student-facing YouTube channel in 2017, it was just meant to support the students in his own AP Human Geography class in Minnesota. Fast forward a few years—and a few thousand subscribers later—and Riley has grown that quiet classroom tool into a nationwide learning movement powered by community, creativity, and Kahoot!.
From Classroom videos to national livestreams
Originally created to host supplemental review videos and study tools, Riley’s YouTube channel saw a major shift in 2020 when COVID-19 changed the shape and dynamic of classrooms everywhere. Luckily, Riley was ahead of the curve. Having already been creating on YouTube for three years, he was familiar with the video format and production tools needed to curate and deliver engaging and effective instruction. To keep his students engaged and learning at the same pace, he started livestreaming lessons—and it worked. Not only did it keep his class together, but it also created a welcoming space for students far beyond his own zip code.
Soon, students across the country—especially from states like Texas and New York—started tuning in to his streams. There was no paid promotion, no big marketing push. Just word-of-mouth and consistent, thoughtful content that made AP test prep a little more manageable—and a lot more fun.