When Kristy Gnibus decided to run for Congress in Pennsylvania’s 16th District, she couldn’t have known how much of her campaign would be spent at home, online. During her state’s coronavirus lockdown, the 35-year-old Democrat logged on to Zoom every weekday for two hours, and her social media postings became as frequent, random, and cozy as a micro-celebrity’s.
On one Facebook Live video, Gnibus refinished a wooden chair in her garage. In another, she supervised her two daughters making a cookie cake. She’s also live-streamed policy talks, where anyone from her district, in the northeast corner of the state, could ask her anything. Mostly just friends and supporters joined. Often they played trivia games on Kahoot!