Covid is making brands opt for skyrise marketing to reach the ‘low-lying’ consumer

MSN logoKahoot! makes social distancing easier during COVID-19

Necessity is the mother of invention, they say, and adversity the best teacher. Amid all the gloom and pain due to the coronavirus pandemic and lockdown, some great new thinking and fresh ideas have surfaced in the domain of brands and services.

Six-feet marketing

Social distancing has created a new ‘six-feet economy’. With restaurants closed, and many customers afraid of possible infection, takeaways are becoming popular. You pick your food order rather than getting it delivered home. No intermediaries between the kitchen and customer: digital selection followed by digital payment, and everyone stays at least six feet away.

Zoom conferences, webinars, e-learning, remote teaching, digital banking, e-shopping, OTTs — they all enable physical distancing.

Gainers: Zoom, Microsoft Meetings, Google Hangouts, Netflix, Amazon Prime, Google Classroom, Kahoot!, Udemy and more.

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