Reaching and inspiring thousands of students
In their case study, the Ad Council shared the impressive stats of using Kahoot! to support their campaign. More than 171K players participated in the series of kahoots within the first three weeks of launching, and have now garnered over 250K participating players. The three games have been played in more than 125K sessions.
“I’m thrilled that Ad Council’s Because of You anti-bullying campaign could harness Kahoot’s platform to speak to a younger, difficult-to-reach target audience, and help start valuable conversations between educators and students,” said Gabriel Shore, Media Manager at Ad Council.
Not only did the Ad Council reach a wide audience of participants, they also found that participants were spending a substantial amount of time completing each kahoot — a positive sign that dialogue was taking place between educators and their students participating in the kahoots.
The three kahoots had an average game duration of 10.8 minutes, and players spent an average of 18 minutes on their “Be the Change!” poll kahoot. The Ad Council’s most popular kahoot, “Because of You,” drew nearly 75K participating players in its first three weeks, with 3 out of 4 players during that period being in the campaign’s target audience of students and young students. The Ad Council’s press release announcing the kahoot series also engaged an extensive audience, with 230K impressions on Twitter.
Diving deeper into social and emotional learning
With teens experiencing so much change and uncertainty in these times, helping them to develop their emotional literacy and healthy communication skills has never been more important.
After playing the Because of You series of kahoots and exploring the Ad Council’s other thought-provoking kahoots, discover new social and emotional learning experiences with our SEL kahoots or read about our Premium Partners that have recently launched SEL content on Kahoot! Academy.
To learn more about how your organization can partner with Kahoot! Academy, email firstname.lastname@example.org or visit Kahoot! Academy.