When it comes to creating unforgettable live experiences, audience engagement is key. Whether you’re hosting a corporate conference, a fan event, or a large-scale gathering, getting attendees actively involved can elevate the energy and excitement of the occasion. And what better way to do that than with Kahoot!?

At the recent Formula 1® Australian Grand Prix™, the Red Bull Racing team set a new benchmark for interactive engagement, hosting the biggest Kahoot! game ever at a Grand Prix. Thousands of fans gathered at Albert Park’s Fan Forum stage in Melbourne to witness reigning world champion Max Verstappen and teammate Liam Lawson join the crowd in a Kahoot! session. As they answered Formula 1® trivia questions in real time, the immersive, electric atmosphere brought the community together in a whole new way.

How Kahoot! can supercharge your events

Kahoot! isn’t just about quizzes—it’s about creating an interactive experience that turns passive attendees into active participants. Here’s how you can use it to engage your audience at big events:

1. Boost audience participation

Large-scale events can sometimes feel one-sided, with speakers and performers taking center stage while the audience simply observes. With Kahoot!, you can turn any event into a two-way experience, allowing attendees to engage with content, answer questions, and interact in real time.

2. Create an immersive fan experience

Whether it’s sports, music, or entertainment, fans love to feel like they’re part of the action. Hosting a Kahoot! live on stage—just like Red Bull Racing did—lets fans test their knowledge, compete against their idols, and immerse themselves in the event like never before.

3. Make learning fun

From product launches to training sessions, events are a great opportunity to educate your audience. Kahoot! makes learning engaging by turning information into a gamified experience, helping attendees retain key messages while having fun.

4. Enhance brand engagement

Want to make your event memorable? A branded Kahoot! session can reinforce your messaging, showcase your sponsors, and create a social media-worthy moment that gets people talking long after the event ends.

Ready to elevate your next event?

Whether you’re looking to connect with conference attendees, energize your fan base, or bring an interactive edge to your brand activations, Kahoot! is your go-to tool for audience engagement. Just like the world of F1® saw in Melbourne, a well-executed Kahoot! session can turn a great event into an unforgettable experience.

Are you ready to take your event to the next level? Get started with Kahoot! today!